Benchmarking.
MindWorld, together with the branding and communication
agency Synergie, developed the BrandBase. The
BrandBase is a database filled with the brand perceptions for a
huge number of brands, all of which were researched and analysed
in-house. The BrandBase enables you to quickly and efficiently
benchmark your brand against all of the others in the database.
By comparing your brand with others in the BrandBase, you can
gain extra insight into the dynamics of your brand. Based on this
benchmark, you can assess the strength and character of your brand,
and/or investigate whether or not the strategy employed suits the
brand image.
For further information regarding the BrandBase, contact Rudmer van der Meulen.
